If you have noticed that the prices are going up at the grocery store, you will want to read this article. There’s important information on how food supply chains are causing a big impact on not only prices, but quantity size too. Keep reading below to see what we mean. 

Shrinkflation 

You may not have seen this word before, but you have probably already experienced it. Shrinkflation is when the quantity of food is reduced in a food item, but the price remains the same. 

Shoppers across the country have noticed smaller serving sizes for a number of items: cookies, toilet paper, chips, and other common grocery items. This basically means that you pay the same price for fewer chips in the bags, less ice cream in a container, or even less pet food for your dog. 

Deceiving Practice 

Shrinkflation is a tricky practice that basically raises the prices of food without making it obvious to shoppers. Food companies love to advertise when they increase the serving size of their items, but not when they decrease it. 

Oftentimes a company will change the packaging design and layout of their items to distract consumers. This practice tries to hide the fact that the customer is actually paying a higher price on the item. 

Pay Attention

One of the best ways to avoid shrinkflation is to pay attention to the serving size and per-unit pricing on your favorite food items. If you notice that a competitor to your favorite brand is charging the same amount, but has a larger serving size, then you may want to consider buying the second option. Always do a side-by-side comparison to see which item gives you a bigger quantity for your dollar. 

Packaged Foods

One of the best ways to avoid spending more money for the same amount of food is to avoid packaged items. It’s easy for companies to reduce their serving size for packaged food, but it’s tough to shrink the serving size for a pound of bananas or apples. 

Fresh produce and other food that is priced by weight is a good alternative to packaged food. It’s also a healthier option overall, so now is as good a time as any to start healthier eating habits while saving money too. 

It’s In The Details 

Now that you are aware of shrinkflation, you will start to notice it more. It’s also helpful to get input from other customers who may have noticed some food items you haven’t. Reddit is a popular message board that has a topic devoted entirely to shrinkflation. Keep an eye out for these deceptive business practices so you can become a smarter consumer.